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The Lineup.
Four flavors that built a phenomenon. Eight more on the way.
Signature Stuffed
Oreo Stuff'd
Our most iconic creation — a warm, pillowy cinnamon roll loaded with crushed Oreo cookies, whipped cream filling, and finished with a glossy cookies-and-cream drizzle.
$7.99
Signature Stuffed
Cherry Cobbler Stuff'd
Recklessly generous cherry compote tucked inside a buttery cinnamon roll, topped with streusel crumble and a warm vanilla glaze. This one hits different.
$7.99
Signature Stuffed
Strawberry Cheesecake Stuff'd
Dessert royalty. A soft cinnamon roll bursting with real cream cheese filling and fresh strawberry jam, crowned with a tangy cheesecake drizzle.
$8.49
Signature Stuffed
Cookies & Cream Dream
Double the cookies, double the dream. Layers of Oreo cream and chocolate cookie crumbs swirled through our signature dough, finished with dark chocolate ganache.
$7.99
The SWRL Thesis
Built to scale. By design.
A product designed to be unforgettable.
A system designed to be teachable.
A brand designed to scale.
Step 01
Dough
Made From Scratch. Every. Single. Day.
No shortcuts. No frozen dough. Just flour, butter, and a whole lot of patience.
Step 02
Stuff
Loaded. Overflowing. Ridiculous.
Cherry cobbler. Oreo crumble. Strawberry cheesecake. We stuff them until they can't take any more.
Step 03
Glaze
Drowned in Perfection.
House-made cream cheese icing, caramel drizzle, white chocolate — every roll gets the royal treatment.
Step 04
Replicate.
A System Built to Scale.
A system so tight, we can hand it to you and watch it work.
This is where it happens. Next, it happens at yours.
1234 Trade Street, Charlotte, NC 28202
Mon–Sat 7AM–9PM · Sun 8AM–6PM
From the Founder
SWRL wasn't built to be a bakery that might one day franchise.
It was built, from day one, to be franchisable. Every recipe documented. Every step teachable. Every system protected. If you've eaten one of our rolls and thought “this should be everywhere” — that's exactly the plan. And we're looking for the operators who'll help us get there.
— Juan Edgerton, Founder, SWRL Factory
Own a SWRL™
You've tasted it.
Now build it.
The product sells itself. We've proven the model in Charlotte. The question isn't whether SWRL works — it's who gets the next territory.
$150K – $300K
Estimated initial investment
12+
Signature recipes in the playbook
18 months
Target operator payback period
What you get
Proprietary Recipes
Every roll on the menu is a protected, documented, trainable recipe.
Store Design & Build-Out
From blueprint to ribbon-cutting — we run the playbook.
Marketing Playbook
Social, paid, local — the campaigns that built Charlotte, handed to you.
Supply Chain
Vetted suppliers, negotiated rates, consistent product.
Operations Support
Training, field visits, and a direct line to the founder.
Territory Exclusivity
One operator per market. Protected radius.
Interested?
Get the franchise kit.
One email. The real document — no vague pitch deck.
Every post below is free marketing for every SWRL™ owner.
@swrlfactory
