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The Lineup
Four reasons you'll never look at cinnamon rolls the same way again.
Signature Stuffed
Oreo Stuff'd
Our most iconic creation — a warm, pillowy cinnamon roll loaded with crushed Oreo cookies, whipped cream filling, and finished with a glossy cookies-and-cream drizzle.
$7.99
Signature Stuffed
Cherry Cobbler Stuff'd
Recklessly generous cherry compote tucked inside a buttery cinnamon roll, topped with streusel crumble and a warm vanilla glaze. This one hits different.
$7.99
Signature Stuffed
Strawberry Cheesecake Stuff'd
Dessert royalty. A soft cinnamon roll bursting with real cream cheese filling and fresh strawberry jam, crowned with a tangy cheesecake drizzle.
$8.49
Signature Stuffed
Cookies & Cream Dream
Double the cookies, double the dream. Layers of Oreo cream and chocolate cookie crumbs swirled through our signature dough, finished with dark chocolate ganache.
$7.99
Step 01
Dough
Made From Scratch. Every. Single. Day.
No shortcuts. No frozen dough. Just flour, butter, and a whole lot of patience.
Step 02
Stuff
Loaded. Overflowing. Ridiculous.
Cherry cobbler. Oreo crumble. Strawberry cheesecake. We stuff them until they can't take any more.
Step 03
Glaze
Drowned in Perfection.
House-made cream cheese icing, caramel drizzle, white chocolate — every roll gets the royal treatment.
This Is Where It Happens.
1234 Trade Street, Charlotte, NC 28202
Mon–Sat 7AM–9PM · Sun 8AM–6PM
Franchise Opportunity
Obsessed? Own One.
Obsessed with SWRL? Own it. We've built the model. The demand exists. Now it's on you.
$150K – $300K
Estimated Investment
12+
Signature Flavors
18 months
Target ROI Timeline
